Thank you for visiting. This website is designed to discuss and inform you on innovative marketing strategy and to provide a detailed background on my accomplishments
RTRI These four components (in that order) present a critical path
to establishing a marketing strategy that leads to a positive Return on
Marketing Investment (ROMI). I
will call it RTRI as I am not one to stay away from acronyms. Although there is debate on how to best measure a ROMI, let me
share with you my thoughts on how RTRI establishes the appropriate program strategy that will enable
a more accurate validation of the ROMI analysis. You can read more about this and other strategic marketing concepts in my blog at http://mydbmblog.michaelflynnmarketing.com
I am an experienced marketing strategist who has developed, and managed
high impact programs for major financial institutions across the
country. My diverse experience in sales, marketing, operations and
technology coupled with my experience developing marketing database
technologies enables me to identify winning approaches to new and
existing opportunities-all based on a foundation of qualitative and
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